What’s Next for Apple TV?

Now that I’m used to surfing through YouTube videos on the television with my remote, I have to wonder: what’s next on the horizon for Apple TV?

I’ve been a fan (and owner) of Apple TV since its introduction earlier this year. Just as the iPod completely changed how I consume media while commuting, at work, and on travel, Apple TV has transformed video viewing habits in my home. Apple TV makes iTunes a more viable option for buying movies and episodic television shows, but it also brings Internet video to my TV and remote. I hate sitting in front of my PC to watch video content, which only leaves air travel and car waiting time for catching up on Ask A Ninja, MacBreak, and other Internet short-form content. But with Apple TV, my Internet video subscriptions are in my Den, up-to-date, waiting for my enjoyment. Apple TV and iTunes sync automatically through my home network; it all happens seamlessly and invisibly. And with iTunes’ ability to note and share my last play position for video content, I can pick up where I left off if I want to finish watching a TV show in another room or catch the end of the movie on my morning flight.

Is Apple TV everything I want it to be? No. Will it be? Maybe. With this device, Apple has created a platform that it can expand with both hardware and software. Happily, the signs point to just that plan. A few months ago, Apple released a new Apple TV model that bumps its introductory local storage capacity of 40GB up to 160GB. Now we’re talking about some decent room for video content. Shortly thereafter, Apple introduced YouTube on Apple TV. It’s a good start, but hopefully it’s just that: a start.

What’s next? Here are some options I hope that Apple is considering:

iTunesHD. Apple TV has the ability to deliver high definition video and multi-channel sound to your television, but where is the content? While the Xbox Marketplace is offering movies for paid download in 720p, movies on iTunes are still limited to sub-DVD quality. I’m hoping we’ll see high definition movies and TV shows for purchase through iTunes before the end of the year.

iClick&Buy. Just how much can I do with that tiny little remote? Not enough. Yet. I’d argue that I should be able to browse and purchase content on the iTunes Store right from my sofa. Apple could take iTunes Top Movies and similar features on the Apple TV to a new level with just one little option: Buy this Movie.

Appleflix. Netflix and TiVo never managed to get it together, but why not go for the same effect with Apple TV? The Apple TV is the ultimate device for PPV content – be it movie rentals or special programming. Its iTunes Top Movies and Theatrical Trailers features demonstrate that direct-to-device streamed content is already possible, and much of the back-end storefront architecture is in place today to support iTunes.

iDVR. With added capacity and a software update, the Apple TV could be the perfect platform for a completely new type of flexible DVR solution. Stackable, add-on components that share the Apple TV’s footprint could deliver channel-specific single and multi-tuner cable, satellite, or IPTV content right to the device for real-time or shifted viewing. How do you get your TV: DirecTV? CableCard? Digital cable/QAM? With swappable TV modules, it wouldn’t matter. This kind of solution could make Apple TV the first fully-integrated provider-independent DVR. If nothing else, I’d love to see the UI they’d create for a TV programming guide.

So that’s what I hope to see out of Apple over the next year or so for Apple TV. Clearly, Apple has been heavily focused on the iPhone and the Mac hardware and software updates recently. My hope is that they’ll come up for some air when Leopard goes to market and focus their creativity on the largely unrealized potential of this new entertainment platform.

An E-mail Message to Universal Music Group

Universal Music Group recently announced DRM-free downloads through…who? Transworld, Passalong Networks, and Puretracks…who are these guys? There are some big brands, too, but who knew Google and Best Buy even sold music online? Rhapsody is about the only notable online music outlet in this line-up, but I don’t understand that choice, as most of their customers use Rhapsody as a music subscription service. Who’s missing here? Oh, right…the leading online music retailers, iTunes and eMusic.

So in Universal’s infinite wisdom, it’s believed that the best way to test the market’s interest in DRM-free downloads is to try them out in the least-popular online outlets? This looks a lot like a lame effort put forth by the leading music company to appease the market interests, while not wanting to piss off its industry cronies. If [against all odds, based on relative traffic to these outlets alone] this trial is successful, Universal really has no choice but to move toward a DRM-free music model, leaving the remaining holdouts with little argument. On the other hand, if it’s a failure [as it’s more likely to be, considering the figures from the chosen outlets], Universal can claim that they gave it a try, but the “market” demand wasn’t sufficient.

Clever. Disappointing, but clever. Twisted, sad, and deviant, but clever.

An E-mail Message to TiVo

I like TiVo’s new universal Swivel Search feature [though I wish it didn’t look so lousy in HiDef], but…seriously, what were you thinking with that name? Universal Swivel Search. Ugh! Your menus are getting so cluttered as you tack on new features without rethinking structure. They’re even more confusing with the unnecessary branding of individual features: Amazon Unbox. TiVoCast. Universal Swivel Search. KidZone. What ever happened to TiVo being easy to understand and use for everyone in the household?

Recommendation: Rethink the TiVo menus and stop obfuscating features through branding. Instead of the above-mentioned menu items, how about Downloaded Movies, Subscription Programs, and Advanced Search instead?

TiVo’s great features aren’t any good to anyone if people can’t find them.

– Richard
Long-time (three-time) TiVo owner, advocate, critic, and stockholder

One Week with My iPhone

It should come as no big surprise to anyone who knows me that I had an iPhone less than 24 hours after its availability. The next big thing in mobile communications…was there any doubt? Even the threat of two years’ servitude with AT&T didn’t keep me away. I had to have it. Now let me qualify: I’m no Apple fanboy. I own and use Apple products and PCs interchangeably. In fact, the iPhone replaces my Motorola Q Windows smartphone. That said, I’ve been eagerly awaiting this thing. After the first week, here are some [OK…quite a few] of my thoughts on this amazing device.

iPurchase. It shouldn’t surprise anyone that the point of sale experience in Apple stores was wonderful, while the experience in AT&T stores sucked. I’ve heard stories of the AT&T purchase process taking as much as ten times longer than at Apple stores. While AT&T required their long, dragged-out approval process to purchase the phone, Apple stores required $599 + tax.

Unable (and unwilling) to wait in a long line on Friday, I set out to buy my iPhone on Saturday afternoon. The two AT&T stores I checked were out of iPhones. On to the nearest Apple store. Despite everyone’s fears that Apple wouldn’t have adequate supply, they surprised us all. I walked in, waited behind one other person in line, purchased my phone, and walked out of the store with a big smile on my face. The whole process took less than five minutes. No paperwork, no processing, no hassle. It was as easy as walking in and buying an iPod.

iOpen. As with most Apple products, the packaging is simple and elegant. The matte black box opens slowly, engendering anticipation like a Heinz ketchup bottle and finally revealing the new phone in all it’s glory. It’s smaller than expected. It’s black and sleek, largely devoid of physical buttons. Removing it reveals that it’s also quite sturdy.

Does it work? Is it charged? I instinctively press the (one) button on its surface. It’s beautiful. The LCD screen is crisp and vibrant. It seems as if the glass surface itself is the screen. In low light or sunlight, it’s clear and readable. I touch it, and the surface is incredibly responsive. Forget the stylus, those crazy Palm script gestures, or finding the one of thirty-some buttons to turn on the phone. This device is simple and easy to operate. Michael Okuda’s vision of the touch display is finally realized.

The box also includes product information, concise instructions (with the complete manual available online), a polishing cloth, headphones, charger, USB cable, and two Apple window stickers. Every layer – every item – has a tab or tongue to aid in its removal from the box. Designed by Apple in California [cue the angels’ voices].

iActivate. Dock, click, click, click, …, click, Done. Seriously, it’s that easy. I’ll be buying stock in the company that built the systems to support this process. It was amazingly painless. It was a little slow, but what do you expect with hundreds of thousands of people all trying to activate their phones at once? Within an hour, I received my first iPhone call.

iConfigure. Setting up the iPhone is just slightly more complicated than setting up your iPod. It was a little more complicated for me since I run iTunes on my Mac Mini but manage my personal information (contacts, mail, calendar, photos) on my PC.

For contacts, I experimented with Yahoo! but ultimately settled on Plaxo to sync my contacts between Outlook on my PC and Address Book on my Mac. So far, so good, but it doesn’t want to sync contact photos. That’s an issue I’ll have to revisit later.

For mail, I initially chose Yahoo! but quickly learned that outbound mail from my iPhone doesn’t respect the Reply-to address defined on my Yahoo! mail account. Since I want my personal e-mail address on all outbound messages from my iPhone, I went back to the hosting service I use for my personal e-mail service. They offer IMAP. I upgrade. It doesn’t push. I’m disappointed. Ultimately, I’ve settled on using my personal e-mail service while also forwarding all messages to Yahoo! This way, I’m alerted immediately when I receive a new message, since Yahoo! pushes messages to the iPhone as soon as they’re received. I read and reply to all messages from my personal account, though, so I can use my personal e-mail address. It’s redundant, but it works. And it gives me more immediate notification of personal e-mail than any mobile device I’ve previously owned.

For calendar information, I rely on Google. I already use Google calendars for work and personal activities, so it’s just a matter of bringing that information into iCal on my Mac. I keep iCal open now, so it gets regular updates from my Google calendars. It’s a one-way connection, but that works fine for me, since I can add events to the appropriate calendar(s) online.

I still have to figure out a solution for photos. I use Picasa to manage my photo library on my PC, and I’m not aware of any easy solution for syncing my fixed Picasa images with my Mac.

It would clearly be easier if I chose to sync my iPhone with my PC or manage my personal information on my Mac. But I don’t. These environments are purposely separated for me, so getting the information that I need to my iPhone is probably a little more complicated than it would be for most people.

iCall. Call quality on the iPhone is very good. In fact, the whole phone experience is terrific. You can initiate a call from contacts, favorites, recents [a new word?], web pages, maps, e-mail messages, …even voicemail messages. And if you insist, you can also make calls from a very usable numeric keypad.

The voicemail service is…amazing. Review and listen to voicemail messages anywhere, anytime – even on a plane! Messages are downloaded to the iPhone, so you don’t need phone service to access them later. Listen, delete – even undelete – any message in any order. This is how voicemail should be. If only I could get something this easy and convenient for missed calls at home.

Putting a call on hold, making or taking another call, adding a third party, and initiating other call functions are simplified in a way that no phone has ever before achieved. And canceling all ringers and noise during meetings or quiet times requires just a simple flick of the only switch on the phone’s exterior surface. Adjusting the call and ringer volume is also easy, using a perfectly-located volume rocker on the side of the device

The iPhone comes with Apple’s infamous white earbuds, this pair sporting a tiny, integrated mic with surprisingly good sound quality. When you receive a call, the iPhone gently fades the volume of any playing music, cues your preferred ringtone, and presents you with caller information and big option buttons on the screen. Touch the big green button to take the call or the big red button to pass. The integrated mic on the earbuds also has a hidden, invisible switch – squeeze it to answer and end calls.

So far, I’m unexpectedly pleased with AT&T’s service. Their GSM coverage is far from ubiquitous in the continental states, but the service is much better in my area than it was a year ago. I even get five bars in my house now. AT&T’s new online account manager is also quite good – paying the bill, viewing call history, and upgrading service is easy, easy, easy. Maybe this really is a new AT&T.

iType. If there was ever a reason for people to hate the iPhone before it was even available, it was the touchscreen keyboard. I heard more consumers and pundits dismiss the iPhone’s viability as a true messaging device for this reason alone. Now that people can try it for themselves, maybe the critics will give it a fair try?

The reality is that the touchscreen keyboard is much easier to use than I expected. I’m not a fan of touchscreen buttons – I like an appropriate tactile response from buttons. But with my average-size hands, I have little problem hitting the right ones on this screen. The trick is to aim for the button with the flat part of your finger – the part of your finger that you would use to press a key on a traditional keyboard – and not the tip of your finger. Apple makes it even easier by “magnifying” the pressed key so you don’t have to look away from the keyboard itself. Brilliant.

When you do make a mistake, the iPhone’s predictive text is phenomenal. It’s a little like using the force – you just have to trust it. In one week’s time, I’m already typing faster than I ever could on my Q and much faster than with T9 texting.

iMail. The iPhone delivers the best mobile mail experience I’ve ever known. E-mail messages are much more readable than, say, on a Blackberry. Messages leverage most of the screen real estate and retain some formatting of the original message. It’s not HTML mail, but it’s a lot better than plain text. You can also view various attachments (WYSIWYGish) and send and receive images by mail.

Reinforcing Apple’s consumer demographic, the built-in Gmail support doesn’t work with Gmail for Your Domain. Unless your Gmail address ends in @gmail.com, you’re out of luck. Of course, the iPhone has standard support for any mail service with POP or IMAP access, so that’s always an option for those accounts.

iBrowse. Thanks to Apple, the mobile Web experience doesn’t suck anymore. Seriously. Safari on the iPhone loads full Web pages (not just dumbed-down mobile versions), and a simple double-tap of your finger magically frames columns, tables, images, and other block-level elements for easy viewing and reading. With a flick of your finger, the page glides smoothly to any other region. Zoom in, zoom out, or rotate the phone for a larger, landscape view. Standard Web pages look and work great, but I can’t wait to see more Web sites and applications optimized for this viewing model.

The iPhone seamlessly switches from EDGE to wireless whenever it’s available, so browsing is essentially uninterrupted. Define your preferred networks, and the iPhone looks for others as they’re available. EDGE is typically slower, but it’s tolerable. Your experience may vary.

Oh no…it doesn’t support Flash! Again with the haters and another excuse to dis the iPhone. It’s kind of like saying, “What do you mean you built the biggest and best house known to humanity? But it doesn’t have a pool!” My thoughts on this: someday, it might support Flash. Until then, we’ll survive. This is a better Web than you’ve ever held in your hand before today.

iMap. Apple has implemented Google Maps better than on any other device on the market. It offers streets, satellite, traffic, search, and directions with ease and style. It’s quick and responsive, and it integrates smoothly with your contacts and the device’s own phone and web functions. Think of it as map-based yellow pages.

It would be great if it could already know where you are (via Bluetooth or, better yet, integrated GPS), but you just feed it a location (address or zip code), and then search for a business, restaurant, etc. Once you find and select the business you want, you can see where it is, visit the web site, maybe call for reservations, and get turn-by-turn directions. Then bookmark the location for later reference.

iListen. The iPod functionality on this phone is a nice improvement to the 5th generation iPods…mostly.

First the good: Song lists are large and readable, and “album” art adorns the album, podcast, audiobook, and video lists. Scrolling through the lists is quick and smooth, and Cover Flow view lets you flip through your music visually. Cover Flow is cool, but like in iTunes, I’m not entirely sure how useful it is. Shuffling or repeating music is much easier than on any previous iPod [well, maybe, except for the Shuffle itself], and the album art that displays while playing audio is big, bright, and beautiful.

Remember that hidden button integrated into the the included headphones? Squeeze it once while listening to pause or restart and twice to skip to the next track. I’m looking forward to the accessory that adds this capability to any standard headphones. You can also control audio volume with the rocker on the side of the device.

Now the bad: What the frack were they thinking by recessing the headphone jack so far into the top of the device that no other headphones but Apple’s own would fit into it? This just baffles me. It’s even worse that Apple doesn’t include or even make an adapter for third party headphones, and the only device currently available is a hideously designed, gray rubber thing that sticks out of the phone like an antenna. Yeah, that’s going to look great with my Bose headphones plugged into it on the plane. Good grief.

iWatch. I don’t imagine I’ll spend much time perusing YouTube videos on my iPhone, but the video quality of purchased, downloaded, and converted video (movies, TV shows, podcasts, etc.) is stunning. This is where the quality of this screen really shines. The small capacity of the player (7.3GB on the 8GB model) makes it a little cramped for any video collection, but the iPhone will definitely be my device of choice now for watching movies and TV shows on a plane. With a simple iPhone Video playlist, I can drop the videos I want to watch onto the phone right before traveling.

iClick. I’ve never given much thought to the camera on any phone I’ve previously owned, but with a 2 megapixel camera, the iPhone gets a little closer to something I can take more seriously. It’s extremely fast and extremely easy to use. All it does is take pictures. It doesn’t zoom, it doesn’t shoot video. It just takes pictures. Quite nice pictures, in fact. Do I care that it doesn’t support MMS, for which AT&T would likely charge me each time I chose to share a picture over their network? Hell no!

iConnect. Syncing the iPhone is as simple as syncing an iPod. It’s a breeze to keep just unplayed music, podcasts, and videos on your device; or you can be more creative with how you populate the device using Smart Playlists in iTunes. And of course it charges while it syncs.

Supported Bluetooth connections are also a breeze. In no time at all, I had the iPhone paired with my car and my Jabra earpiece. I have, however, experienced some problems with my earpiece suddenly “taking over” a call when I was having a perfectly nice conversation on the phone itself. I’ll need to look into that. In the meantime, I just keep my earpiece off when I don’t want to use it. Connecting with other devices isn’t so smooth. From what I understand, the iPhone doesn’t (yet) support Bluetooth stereo headphones or sharing contact info through Bluetooth.

Compatibility with iPod accessories is basically a crap-shoot. I’ve learned that the XtremeMac iPod cable in my car doesn’t work with the iPhone. It powers the device, but there’s no sound through my audio system. My Griffin iTrip doesn’t work with the iPhone at all, so RF audio is out of the question for now.

I’ve had mixed results using my iPhone with Apple’s so-called “Universal” Dock. Upon docking the device, I’m warned that this accessory is not made to work with the iPhone (despite the new inserts I purchased from Apple for said purpose). With the Universal Dock, I sometimes get sound through my external speakers…I sometimes don’t. I’ve also experienced problems syncing with the Universal Dock, so I’ll be sticking with the new, smaller dock included with my iPhone.

Accessory-wise, my best experience has been with the DLO HomeDock. While it doesn’t pump out any video [I’m assuming the iPhone isn’t designed for video output], the external sound and all of the remote’s functions work perfectly with the iPhone. Presumably, Belkin, XtremeMac, Griffin, and a host of other third-party manufacturers are clamoring to get new accessories to market.

iRestore. iPhone 1.0 is not without its quirks. Today I restored “to factory settings” in an attempt to remedy numerous crashes in iPod, Maps, and Safari modes. So far so good – it’s behaving much better now. And I’m happy to report that iTunes backs up all of your settings (except passwords), so you don’t have to reconfigure the device with all of your preferences after you restore. Nice touch, Apple.

iSmile. I’m staggered by this product that Apple has introduced. It has the potential to shake up the mobile devices market in a way that no other company has as of yet. The iPhone has met all of my expectations and, if the stock price is any indicator, all of the market’s expectations, too. I’m happy to be an Apple stockholder today.

I eagerly anticipate what’s ahead. If past history is any indicator, we can expect that it will only get better – which should turn the industry on its head. The iPhone is already revolutionary. Just imagine how the competition is going to deal with Apple distributing regular patches, updates, and enhancements to this device through iTunes. That’s a support model that no other company can provide. It will be interesting to see them try, though.

Feedback for Disney

I’m enormously disappointed that Disney is not offering video titles in the HD-DVD format. While Paramount and Warner are supporting both formats, Disney has once again chosen sides in this latest of video format wars. I remember when about a decade ago, Disney made similar moves by supporting the Divx (Digital Video Express) format over standard DVDs. The Divx discs offered consumers less flexibility, while promising studios better protection of their content. Wow, déjà vu…that’s very similar! A few years later, Disney realized the error in its judgment and threw itself into the Digital Versatile Disc market with uniquely-branded “Disney DVD” videos. Whatever…I didn’t care about the artificial victory announcements. I was just glad the discs started to arrive on shelves. So now, about those HD-DVD discs…when should we expect to start seeing them?

Feedback for www.mycokerewards.com


Prologue: I attempted to send the following feedback to Coca-Cola regarding their newly redesigned mycokerewards.com.


The new mycokerewards.com site is a disappointing step backward in usability. Sadly, your new, Flash-based interface sacrifices ease-of-use for coolness. Five years ago, I might understand and tolerate that, but it’s 2007–we now know how to make engaging and usable Internet applications with Flash. The many problems with your new site include: time-consuming and unnecessary animations that don’t add even the slightest value; the white-on-white message that appears after entering a code is practically unreadable; it’s harder to navigate between reward categories; unnecessary (click thru) pages appear when you select each category; text in the reward detail and redemption windows sometimes overwrites other text; and it’s slow, slow, slow (or at least, that’s the perception from waiting through all the animation). I have found many more problems in just the 15 minutes I have spent on the site today, suggesting that you should put this thing through a vigorous QA review. Even finding this feedback form was an unnecessary challenge because the feedback link from your FAQ popup didn’t work properly–I had to copy and extract the URL embedded in the popup link on the FAQ popup window to get here. I seriously hope you take the time to test and remedy the numerous problems with this new site. As it stands now, this is…embarrassing.


Epilogue: Adding insult, my first attempt to send this message resulted in an error that read: Unable to Send Contact Us. Submitting the form again resulted in the same message, but with no way to close the error box. Ultimately, I succeeded in sending a very brief comment, with a link to read my comments here. This is one (or more) for the BUI Gallery.


Follow-up: A customer service representative responded, saying, “Thank you for contacting MyCokeRewards.com. We appreciate you taking the time to contact us regarding this issue. Our Technical Support team is aware of the problem and we are working in cooperation with the appropriate management…”

Management?

“…with the appropriate management to resolve this issue as quickly as possible. We thank you for your patience.”

I guess they get just how bad this is.

Feedback for Condé Nast Publications

I notice that my renewal rate for Architectural Digest is nearly 50% higher than your current rate for new and gift subscriptions. If that’s how you reward existing subscribers, you can assume I will not be continuing my subscription to your publication.


Follow-up: I was contacted by Condé Nast to tell me that, as a subscriber, I was eligible to receive any promotional rate for Architectural Digest currently available – including the significantly-less new-subscriber rate. So why did I have to make a fuss to learn that? Had I just blindly returned my renewal card without doing a little research and calling them to the carpet, I’d have paid half again what I should have. Doesn’t that seem a little sleazy?

Nate’s on CNET.co.uk

My fellow Backstage Crew buddy Nate Lanxon liked CNET so much after CES, he became an employee! Just weeks after starting at CNET in London, he has written and video reviews published on CNET.co.uk. I’m excited for him, I’m grateful to know him, and I have to admit that I’m pretty envious. You can read and view his work at cnet.co.uk.

An E-mail Message to Smarthome

I am very disappointed to see that you’ve significantly revised (read: increased) prices on your Insteon products. While you continue to lag in releasing much-anticipated products to the Insteon line (motion detectors, wireless controllers, etc.) and the Insteon technical specification continues to be a moving target, I find it hard to understand how you justify such significant price increases for your products. Specifically, it appears that Insteon switches have increased in price anywhere from 15 to over 100 percent!

SwitchLinc and KeypadLinc devices have leap-frogged inflation costs since Insteon’s introduction, but the real offense is with the devices from your ICON line–your supposed budget Insteon solution. Icon switches now cost as much as SwitchLinc devices cost last year. To be clear, this is more than twice their price just one year ago! How do you explain this?

Adding insult, your tenuously updated Web site continues to advertise that ICON devices are a “fraction of the price” of SwitchLinc devices. For clarity, that fraction is now a whopping 87%. Hmmm…not such a great deal any more, are they?

I really can’t imagine what you’re thinking with this new pricing strategy. While the repricing of ICON devices at SwitchLinc rates tastes quite a lot like bait-and-switch, it’s your continued claims that Insteon is an economical solution to home automation that baffles me.

I’ve invested in Insteon already for my own home, but I have a hard time recommending this solution now as compared to more flexible and comprehensive automation solutions that don’t really cost significantly more for initial adoption. Zigbee and Z-Wave technologies are closing in on SmartLabs solutions with more and more third-party support and adoption. I’d think that if you really wanted to compete with these technologies, you’d get your products to market and realize the advantages that your initial price points once gave you. Sadly, you’ve done neither.

Sincerely,

Richard
Early adopter, home automator, long-time Smarthome customer, blogger

cc: Dan Craig, CTO, Smartlabs; [this blog]

Solicited Feedback for Best Buy

I went to my local Tenleytown Best Buy in Washington, D.C. for one thing yesterday: a Vista-compatible digital audio sound card. After selecting a Sound Blaster card, I went to the counter in the computers section to find out if the card I’d chosen would work with Vista.

The first person I asked directed me to another person named Chris, who was currently helping a customer with a seemingly complex and extensive transaction. I waited for ten minutes without even an acknowledgment from Chris that I was waiting.

Another associate was focused on helping a business customer. Even though I was clearly waiting without assistance yet and he was also waiting for access to the same computer that Chris was currently using, he made no attempt whatsoever to help me.

Disgusted, I walked away and looked for a computer with Internet access, hoping I could just find out for myself if Creative had released Vista drivers for this sound card. No luck – all of the computers I tried were locked down and could not access the Internet.

Next I went back out onto the floor, looking for someone else working in the computer section who might be able to help me out. When I found someone, I explained my situation. He suggested I check at the counter in the…; I cut him off, since I’d already tried that approach. I volunteered that I was perfectly willing to find the answer myself if he could point me toward a computer with Internet access, so he whisked me away toward a PC where he quickly found that the proxy prevented him from accessing the outside world. Interestingly, it was as if this was the first time he’d ever faced this realization.

He and I then went back to the counter in the computers section, where Chris was now nowhere to be found, and nobody was around to help us. At this point, the guy helping me tells me that he can’t provide any further assistance. Can’t! When I ask to see a department manager, he doesn’t flinch or give his conclusion of failure a second thought; he just gets on the phone and calls for “any available manager for customer assistance.”

Five more minutes pass; no available manager shows. I leave, box in hand, chip on shoulder, concluding that it would be easier to just buy the item, check for drivers when I get home, and then return the item if the necessary drivers are unavailable.

My Best Buy experience ended at a register where the POS signature unit had been broken off the counter and sat loosely atop its base. The device rocked as I attempted to provide my signature, but it didn’t really matter, because (of course) it wasn’t properly calibrated.

The only redeeming point of my entire experience was that – despite my obvious chip – the cashier pleasantly reminded me (for the first time in as many years as I’ve shopped at Best Buy) to keep my receipt available for the attendant at the door.

So here is my parting thought: At 3 in the afternoon on any given weekday, shopping at Best Buy shouldn’t suck so much.