An E-mail Message to TiVo

I like TiVo’s new universal Swivel Search feature [though I wish it didn’t look so lousy in HiDef], but…seriously, what were you thinking with that name? Universal Swivel Search. Ugh! Your menus are getting so cluttered as you tack on new features without rethinking structure. They’re even more confusing with the unnecessary branding of individual features: Amazon Unbox. TiVoCast. Universal Swivel Search. KidZone. What ever happened to TiVo being easy to understand and use for everyone in the household?

Recommendation: Rethink the TiVo menus and stop obfuscating features through branding. Instead of the above-mentioned menu items, how about Downloaded Movies, Subscription Programs, and Advanced Search instead?

TiVo’s great features aren’t any good to anyone if people can’t find them.

– Richard
Long-time (three-time) TiVo owner, advocate, critic, and stockholder

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